What Is a Content Product Audit?

A content product audit is a detailed review of all the content that makes up your products—whether that’s training materials, courses, guides, or other resources. It’s about making sure your content delivers value to your audience and supports your business goals.

A strong content audit involves:

  1. Inventory. Listing all the content you have, from videos and PDFs to slide decks and supplemental materials.

  2. Assessment. Checking how well each piece performs—does it meet client needs, align with your goals, and reflect your standards?

  3. Gap Analysis. Identifying what’s missing or outdated, and where improvements or new content are needed.

  4. Opportunities for Repurposing. Spotting content that can be refreshed or reused in different formats, like turning a long training module into smaller videos or blog posts.

  5. Action Plan. Prioritizing updates, improvements, or new content based on what will have the biggest impact.

A content audit helps you ensure your materials are polished, relevant, and as effective as they can be—both for your audience and for the growth of your business.

Do You Need a Content Product Audit?

A content product audit is crucial for a service-based business because it helps you ensure your training materials are effective, relevant, and aligned with your goals.

An effective content audit helps:

  1. Repurpose What Works. A content audit helps you see which materials can be reused or adapted—turning a webinar into a guide, or breaking a course into bite-sized videos. This saves you time while getting more value out of what you’ve already created.

  2. Find the Gaps. You’ll spot what’s missing or what needs improvement so your training meets all your clients’ needs.

  3. Stay Current. It ensures your content reflects the latest trends, tools, or industry standards.

  4. Improve Quality. You can refine your materials to make them clearer, more engaging, and easier to follow.

  5. Stay Consistent. It aligns your tone, style, and message across all your training materials, so everything feels cohesive.

By auditing your content, you’re not just keeping it fresh and useful—you’re making sure it works smarter, not harder, for your business.